MEBEL PARK
The largest furniture center in Moscow
ABOUT PROJECT
February 2013 - December 2022
Chief Graphic Designer
Full project support, including the creation of a logo, corporate identity, website, social media design and design of creative souvenirs for various events, contests and exhibitions
MEBEL PARK is the largest furniture center in Moscow. On the territory of the furniture center there are more than 300 showrooms of furniture factories, distributors of furniture and household goods, both Russian and foreign manufacturers
CHALLENGE
AND SOLUTION
The task of the project was to create a complete corporate identity for brand development at all sites in the city, from physical (the furniture center itself, navigation system, exhibitions, POS advertising, magazines, promotions, etc.) to virtual ones (web site, social networks, blogs, etc.). It was necessary to make the brand recognizable for all segments of the population, as the segment of goods ranged from medium to luxury. Were created: a logo, colors, a functional website, an internal and external navigation system that interacts with the RUMYANTSEVO business center of four buildings, three of which house MEBEL PARK on three floors and much more, which brought the company great recognition and the possibility of interaction with various other sites, as well as the further development of the brand
LOGO DESIGN
To create the logo, the idea of line and color was taken, which unites the main groups of furniture presented in the center, as it is simple and recognizable
IDENTITY
To create a completely recognizable identity, color schemes (using the classic color wheel) and typography for texts were carefully selected. This way the identity can adapt to different styles
NAVIGATION DESIGN
For a huge furniture center, a proprietary internal and external navigation system was created, which was later integrated into the business center